To Lead is to Lift
Lifting up the voices, lives and experiences of women in the world is our world. We bring decades of media talent, knowledge, and experience to our clients, consumers and audiences.
Having personally experienced gender, sexual orientation and economic bias throughout our lives and careers, we are deeply committed to righting the ship as best we can. Equity and inclusion are forever in our DNA.
Our Values
Where women’s voices own the conversation
We produce books, films, develop series, and other emerging media that champions women, queer, and trans perspectives.
women’s
voices
Jenny Abeling
Jenny Abeling brings more than 20 years of leadership in healthcare, advocacy and strategic fundraising experience that fuels her vision for Gal Pal. As an executive, she stewarded more than $100 million dollars in support of women, caregivers and community initiatives. Now, she channels that results-driven mindset into building a media platform where women control both the narrative and the revenue model. Jenny oversees the Museletter Community, film and book pipelines, live events and brand partnerships, ensuring each project advances Gal Pal's mission to shift cultural power toward women. Known for her ability to connect seemingly disparate ideas, she mentors emerging creators and regularly speaks about gender equity in business and media. Jenny lives outside Portland with her husband Abe, daughter Neko and feline sidekicks Indigo and Queenie. Reach her directly at Jenny@wearegalpal.com
women, by women. It's that simple."
Mary Matthews
Mary Matthews is an award-winning filmmaker, television producer and visual storyteller whose work has appeared across network and cable television. Early in her career, she helped develop and produce hit talk and reality shows, but pivoted toward impact filmmaking after witnessing the power of real-life narratives. For a decade, she traversed the U.S documenting the labor movement, producing more than 300 short films that drove policy change and earned 20+ International Labor Communications awards. Mary's video design work with Tony winner Marc Shaiman for Bridgett Everett's Obie Award Winning Rock Bottom at the Public Theater showcased her unique talent for merging humor and heart. At Gal Pal, she leads all creative development, production and strategy. Reach her directly at Mary@wearegalpal.com
Haley Hutchinson
Haley is an editor and writer based in San Francisco. She studied creative writing and psychology at Middlebury College, and is a graduate of the Columbia Publishing Course. Originally from the Mendocino Coast of California, Haley's creative work focuses on the relationship between body and place, and the raw grittiness of our own existence. She is the author of Her Womanhood of Mine (Green Writers Press, 2026). When not in the world of books, you can find Haley swimming, cycling, or running through the California Northcoast. Reach Haley directly at Haley@wearegalpal.com
Awards
